Washington Spirit Horizontal Workmark
Seemingly the simplest of jobs but one that became critically important and filled a design void for the club. The Washington Spirit logo is challenging to use in some placements because it is largely vertical/portrait oriented, and it contains small objects and fine detail that does not scale well. It is particularly difficult to place it for embroidered work or horizontal settings. I designed the horizontal wordmark in conjunction with the Sporting Operations director, the head coach, team captains, and the equipment manager. At the time it wasn't obvious to everyone why the mark was necessary. But now that we have it, it is used abundantly in our advertisements, graphics, websites, posters, retail merchandise, apparel, and the player uniforms. We have yet to exhaust its uses.